Following the success of PARK HERE : Re-Imagining St Pauls Street, Leeds in 2016. DLA Design developed the brand further for a new project.
Park and Play is part of collaboration across the city to create a bold and innovative intervention in Victoria Gardens, outside Leeds Art Gallery, showing off all aspects of Leeds life.
The brand was developed and applied to a new website, flyers, post cards and wayfinding signage. In addition to the brand, DLA also designed a maze that is applied to the crossing as you enter Victoria Gardens.
The brand was also adapted for other pop up parks at Cookridge Street and outside the Town Hall.