Client : Leeds City Council & Leeds Art Gallery


Following the success of PARK HERE : Re-Imagining St Pauls Street, Leeds in 2016. DLA Design developed the brand further for a new project.

Park and Play is part of collaboration across the city to create a bold and innovative intervention in Victoria Gardens, outside Leeds Art Gallery, showing off all aspects of Leeds life.

The brand was developed and applied to a new website, flyers, post cards and wayfinding signage. In addition to the brand, DLA also designed a maze that is applied to the crossing as you enter Victoria Gardens.

The brand was also adapted for other pop up parks at Cookridge Street and outside the Town Hall.


Website :